It’s truly fascinating that while bubble tea originated in Taiwan in early 1800s, this frothy drink has gained massive popularity in the United States just over the past decade. So, does it mean that the popularity of boba tea in the USA is currently experiencing a surge?
Let’s take a look at some bubble tea popularity statistics, take a peek at the boba tea scene in the USA, and examine the trends and opportunities for those considering getting into the world of bubble tea shop franchises.
So, if you’ve ever considered joining the boba tea business, keep reading to discover why now might be a great time to get started.
A Couple of Impressive Bubble Tea Popularity Statistics
The delicious boba tea, also known as bubble tea, has become a flavor-packed sensation in the United States fairly recently. This delectable drink, featuring those iconic tapioca pearls, is making waves in the beverage industry: the bubble tea market projections are set to reach a remarkable $4.3 billion by 2027. To put it in perspective, just a few years back in 2019, the market was valued at a more modest $2.4 billion.
Additionally, it’s worth noting that according to IBIS World, the bubble tea market in the U.S. has seen astounding growth, expanding by an impressive average of 23.4% annually over the five years between 2017 and 2022. These remarkable statistics underscore the boba tea’s incredible popularity and how its diverse and delicious menu options have captivated the taste buds of Americans and enthusiasts around the globe.
How Boba Tea Captured the Taste Buds of Americans
Bubble tea’s popularity in the USA isn’t just about its diverse menu; it’s also about meeting the evolving preferences and demographics of its enthusiastic fan base. Let’s take a closer look at the changing customer demand and the delightful trends shaping the bubble tea market.
Evolving Demographics
According to a recent CLSA survey, an impressive 94% of individuals aged between 20 and 29 in the United States have consumed boba tea within the last three months, as reported by Bloomberg on June 24. This statistic underscores the strong appeal of boba tea among younger demographics.
The younger crowd is all about boba tea, loving its sweet and unique flavors that come from the wonderful blend of tea and toppings. It’s different from the usual iced coffee or juice because boba tea’s tapioca pearls add a fun twist, breaking the monotony and making every sip exciting. Clearly, this contributes to the growing popularity of boba tea in the USA, which leads to the rise of boba tea chains like Sharetea to have more store locations.
Flavors That Attract Everyone
In the United States, the love for the bubble tea market knows no gender boundaries. A surprising 95% of women and 81% of men under the age of 25 have tried bubble tea at least once in their lifetime.
As this trend continues to gain momentum, the flavors that resonate with this diverse audience become crucial. Tastes are evolving, and bubble tea shops are responding by offering a spectrum of options, from classic favorites to innovative creations, ensuring there’s something to win every heart.
Whether it’s a creamy classic or an exotic infusion, boba tea is all about promoting individual tastes and preferences.
