The beer industry is going through somewhat of a transformation at present, and following a month of ‘Dry January’, there’s no better time to be discussing the rise of non-alcoholic beer, a market that’s continuing to grow and, perhaps more importantly, continues to improve on the products being released.
In the past few years there’s been a total of 1.7 billion litres of non-alcoholic beer (or 0.5% ABV or lower) produced in EU states, making up for a total of just over 5% of all beer produced in the continent. That’s a 20% rise in the amount of non-alcoholic beer produced. But why are we starting to fall in love with it as consumers?
It comes at a time where more and more people are suffering with alcohol addiction, with millions of people having gone through alcohol withdrawal and treatment in rehab or from home in order to combat that, enter recovery and live a healthier lifestyle. That has, in turn, been more prevalent in the news and more people are now conscious about how much they do drink.
At the same time, we’re in the middle of a craft beer revolution, where manufacturers are pushing boundaries in what they are producing, as well as having their finger on the pulse with what the modern day consumer wants and requires. And a part of that is clearly more non-alcoholic options.
What that’s doing is improving the time and dedication put in to non-alcoholic options by brewers, with experts now predicting that the market will be worth over $28 billion by the end of 2027.
But it isn’t just independent craft beer breweries jumping on the 0% revolution, major conglomerates are too. AB InBev, who produce the likes of Budweiser, Corona, Stella Artois and Bud Light are committed to making 20% of its beer output to be no or low alcohol by the end of 2025, with the business seeing the huge potential and value of this growing market.
That’s only positive for the industry, and for consumers in it. With more options available, and more brands starting to provide non-alcoholic beer options on draught, more and more people will consider it and be more conscious about their health when consuming alcohol, during a period where more people are struggling than ever before.
It’s an exciting time for non-alcoholic beer, and beer enthusiasts all over the world are going to have the conundrum of deciding exactly which one to choose from the bar pretty soon.
We’ll cheers to that!